Teardowns
What the best B2B SaaS companies are doing right now.
We pointed our agents at well-known SaaS companies and asked them to write the brief a marketer would actually want — positioning, pricing, recent moves, strengths, gaps, and what to do about it if you compete.
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linear.app · Updated 29 May 2026
Linear teardown
Speed and taste, packaged as project management. The pricing model is doing more of the marketing than the marketing is.
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notion.so · Updated 29 May 2026
Notion teardown
Reframed from 'all-in-one workspace' to 'AI workspace.' The pricing changes tell you where they think the money is.
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vercel.com · Updated 29 May 2026
Vercel teardown
Repositioning from 'frontend cloud' to 'the platform for AI apps.' The Marketplace is doing the strategic work the landing page is not.
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webflow.com · Updated 29 May 2026
Webflow teardown
Pivoting hard into AI-assisted design and CMS workflows. Pricing complexity remains their biggest unforced error.
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cal.com · Updated 29 May 2026
Cal.com teardown
The open-source scheduling layer for the AI era. Pricing is generous and the AI-routing features are where Calendly will struggle to catch up.
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